Self-taught. Scripts where the spreadsheets were, pipelines where the email chains were.
The habit became infrastructure — the software running the venues that host the biggest nights in sport.
Every process I'd spent years automating by hand, a model could suddenly do at speed.
Stopped defending the old craft. Started building the layer that drives the new one.
Not a tool I bought. A layer I built, pointed at my clients' actual work.
Proposal engines · CRM · services operations · the AI layer · render engines — all of it running in production.
The invisible machinery behind live sports — the systems nobody sees on game day because they never fail.
Excel in, boardroom-ready documents out. Live PDF preview, legal blocks, margin math, multi-currency — the whole pricing-to-proposal pipeline.
Salesforce replaced with how the business actually sells. Field-ops dashboards as operational truth: intake, design queue, ticketing, events.
Assistants and knowledge bases wired into Slack, docs and email. Real answers from real data — no fake shit, no placeholder behavior.
Brief in, board-perfect proofs out. Deterministic, versioned, licensed per credit — engines built to be called by API.
Real systems, live in production.
The pricing-to-proposal platform for a national LED display company. Upload a workbook, get a boardroom document — plus a full estimating engine behind it.
W/02Complete migration off Salesforce for a national sports-services org — accounts, opportunities, years of deal history carried over.
W/03The dashboard that runs field operations: intake, design queue, ticketing, event workflows. Operational truth for the whole services org.
W/04A metered graphics engine for venue signage — brief in, board-correct proofs out. The signage planner at its core, built to license.
W/05Generated cinematic interactive pages for sports orgs — brand kit in, live page out. Productized as setup + license.
The real story gets written plainly before any pixel or prompt. A normal portfolio first — then the film borrows only from what's true.
The whole system designed, root causes only. No MVP garbage, no band-aids, no half-built anything. Ships complete or doesn't ship.
Nothing is called done until it's proven on production — opened, scrolled, screenshot, checked. "Should work" is forbidden.
Need the invisible machinery behind your stages? The operator takes meetings.